Google Ads Budget Planner
Enter how many leads or sales you want each month. The planner shows the Google Ads budget, clicks and cost per lead you need to get there. Adjust the cost per click and conversion rate to match your market.
Free, no sign-up needed. Last updated: 26 September 2026
Your inputs
Typical Search CPC for this industry: $4.00 to $12.00.
Clicks that become a lead or sale.
Optional: revenue
Use 100 for e-commerce sales.
Your plan
Monthly Google Ads budget
$10,672
About $351 a day. Range $5,336 to $16,008 across typical CPCs for your industry.
Clicks needed
1,334
Cost per lead
$266.80
Add a revenue per customer to see expected revenue and return on ad spend.
Leads per month at different budgets
Est. Straight-line projection at your current CPC and conversion rate. The dashed line is your plan. Real accounts usually cost more per lead as they scale.
Email me this plan
Get a link to reopen these numbers any time. Reply to the email if you want a senior media buyer to check the plan against your real account.
How the planner works
Google Ads budgets come down to three numbers: how many results you want, how many clicks it takes to get one, and what each click costs. The planner uses this formula:
Clicks needed = target leads ÷ conversion rate
Monthly budget = clicks needed × cost per click
Cost per lead = monthly budget ÷ target leads
For example, 40 leads at a 4% conversion rate needs 1,000 clicks. At $5 a click that is a $5,000 monthly budget and a $125 cost per lead. If one in four leads becomes a $2,000 customer, that budget brings in $20,000, a 4x return on ad spend.
Common questions
How much should I spend on Google Ads per month?
Work backwards from the number of leads or sales you need. Divide your target by your landing page conversion rate to get the clicks you need, then multiply by your cost per click. That is exactly what this planner does. Most accounts also need enough budget for Google's automated bidding to learn, which in our experience means aiming for at least 30 conversions a month per campaign.
Where do the default CPC and conversion rate numbers come from?
They are Paid Media Guys planning ranges for Google Search, not guarantees. Your real numbers depend on your keywords, location, landing page and competition, so replace them with figures from your own account whenever you have them.
Does this work for Google Ads in the UAE and Saudi Arabia?
Yes. The maths is the same in any market. What changes is the CPC and conversion rate, so enter the numbers from your own campaigns or ask us to benchmark them for your market. Plan for seasonal peaks such as Ramadan and White Friday, when competition for clicks usually rises.
Why is the chart a straight line?
The projection assumes your CPC and conversion rate stay the same as you spend more. Real accounts usually get more expensive per lead as they scale, because you move into less targeted keywords. Treat anything well above your target as optimistic.
Want real numbers for your account?
We run Google Ads for B2B SaaS, e-commerce and service businesses across the US, UAE and Saudi Arabia. A free audit shows where your current budget is being wasted.