Free tools for paid media, SEO and AI search

The same calculators and checklists our team uses with clients. Free to use, no sign-up needed.

Google Ads Budget Planner

Work out the monthly budget you need to hit a lead or sales target, and what each lead should cost.

Plan my budget

AI Visibility Score

Twelve questions that show how likely ChatGPT, Perplexity and Google's AI Overviews are to mention your brand.

Get my score

SEO + AI Search Checklist

The checks we run on every site before an SEO push, with a GCC edition for UAE and Saudi websites.

Open the checklist