Google Ads Management
Last updated: 12 June 2026
Search, Shopping, Performance Max — engineered for CPA, not impressions.
We run Google Ads accounts the way a CFO would run them — every dollar tied to a CPA, every campaign earning its slot in the budget.
Most accounts we inherit are bleeding money to broad match, auto-applied recommendations, and Performance Max campaigns nobody is actually steering. We rebuild the structure from the ground up so the algorithm has clean signal, the bids defend the keywords that matter, and you can finally see which campaigns are paying for themselves and which are just buying impressions.
No agency theater. Concrete work, every week.
Full account architecture rebuilds — Search, Shopping, Performance Max, and YouTube — structured around buyer intent rather than agency convenience.
Conversion tracking audits with offline conversion imports for SaaS and high-LTV ecommerce, so the auction optimizes for revenue instead of form fills.
Quality Score remediation: ad copy testing, landing page CRO consults, keyword/ad-group tightening to drag down effective CPC.
Performance Max governance — asset group splits, audience signals, search-term insights, and brand exclusions — so PMax stops eating your branded traffic.
Weekly negative-keyword sweeps and a real budget pacing model, not a spreadsheet that nobody updates.
A monthly written readout on what changed, what worked, what we killed, and what we're testing next.
A repeatable process — not improvisation.
Audit
Two-week deep dive into account history, conversion plumbing, attribution gaps, and search term reports. You get a written audit deck — keep it whether or not you hire us.
Rebuild
We rebuild the structure: tightly themed ad groups, intent-aligned match types, Performance Max with proper exclusions, and clean conversion actions wired to your CRM.
Scale
Once unit economics hold, we open the budget — geo by geo, theme by theme — and add Shopping, YouTube, or PMax surfaces only when the data says they earn it.
Compound
Ongoing optimization on a weekly cadence: bid adjustments, ad copy tests, landing page experiments, and quarterly strategic reviews against pipeline outcomes.
Outcomes we underwrite, not promises we hand-wave.
Typical CPA reduction once structure, tracking, and PMax governance are fixed.
Conversion volume lift at flat or lower spend after the rebuild compounds.
Hands-on weekly work plus a monthly written strategic readout.
We're a fit if you look like this.
B2B SaaS doing $1M+ ARR with a real sales motion and a defined ICP.
DTC and ecommerce brands spending $25K+/mo on Google with healthy gross margins.
Lead-gen businesses where one closed deal is worth $5K+ in lifetime revenue.
Teams that have outgrown a generalist agency and want operators on the account.
The things prospects always ask.
Will you touch our existing campaigns or start from scratch?
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Both, depending on what the audit says. Anything that's earning its keep stays. Everything else gets rebuilt or paused. We don't blow up working campaigns just to put our fingerprints on the account.
Do you handle creative and landing pages too?
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We write and test ad copy ourselves. For landing pages we partner with your team or your dev shop and provide CRO direction, wireframes, and feedback — we don't ship pages directly, but we won't run ads to a leaky bucket either.
How do you report on performance?
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Live Looker Studio dashboard with the metrics you actually care about — CPA, ROAS, pipeline contribution — plus a written monthly readout that explains what we did and why. No vanity slides.
What's the typical engagement?
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Month-to-month after a 90-day initial term. We earn the renewal every month. If we're not the right fit you can leave with 30 days' notice.
Ready to put this on a real account?
Free 60-minute audit. We'll show you exactly what we'd change in the first 30 days, whether you hire us or not.
Not ready for a full audit? Grab 30 minutes.
Free, no-bs, 30 minutes with a senior operator.
Most clients hire us for more than one of these.
Meta Ads Scaling
Creative-led testing and broad audience scaling that actually exits learning phase.
LinkedIn B2B Pipeline
ABM-grade targeting that optimizes for closed-won, not cheap clicks.
Microsoft Advertising
Capture the older, higher-income, desktop-first buyers your competitors are ignoring.